What would be a better example of the power of a good packaging design than a wine label.
There is no surprise that the wine label design determinate the buyers choice! The global wine producing was estimated around 282 hectolitres only in Italy, France and Spain together in 2018. This is a lot of wine bottles and label designs. The choice of wine is heavily dictated by the bottle’s appearance. A good wine label design communicates if the wine is targeted at young people or fans of traditional products. There is a perfect research done by website wine.net that found: "Regardless of a wine's actual price, bottles with certain features—for instance, embossed labels, gold foil, high-end graphics, or fancy font—may tend to look more expensive. And for someone who needs to quickly choose a bottle of wine to pour at a last-minute dinner party or give as a gift, choosing a bottle that appears elegant and pricey is appealing." Well, here you go! What do you think about this Maze Wine label design?